The Harley House
197 Church Road
0121 244 6149
CHILDREN WILL HAVE A ‘HARRY CHRISTMAS’ AT THE HOUSE OF FRASER GROTTO
House of Fraser’s Birmingham store will be opening the doors to its magical Christmas Grotto this November to bring shoppers and families a ‘Harry Christmas’ once again this festive season.
This year the grotto will be run entirely by Harry Moseley’s charity, ‘Help Harry Help Others’ who will be inviting children to meet Father Christmas and give him their present wishes from Saturday 30 November up until Christmas Eve to raise funds to help the charity in its efforts.
In a first for the grotto, House of Fraser has welcomed Great Western Arcade retailer, Mr Simms Olde Sweet Shoppe, into the festive grotto to offer traditional sweet treats to visitors each weekend with a proportion of the profits being donated directly to the charity.
Located on the 5th floor of House of Fraser on Corporation Street, the grotto will also be home to a selection of traditional style shop fronts from yesteryear, packed with activities for children to enjoy, plus a wonderful log cabin for Father Christmas and his elves, together with Rudolf the reindeer, frosty snowmen and festive penguins.
As well as meeting Father Christmas, the £5.00 entry fee ticket (which can be purchased at the Home and Childrenswear till points in House of Fraser) includes a quality present for each child, plus the opportunity to send Father Christmas a letter. All profits made from tickets will be used by to ‘Help Harry Help Others’ to support the charity in its efforts.
Volunteers from the charity will also be on hand, making and selling Harry’s famous bracelets for a suggested minimum donation of £1.00.
Georgina Moseley, Harry Moseley’s mum, said: “Christmas is the most magical time of the year for children…all of us remember when we were younger the excitement of the build-up to the big day, and the special memories being with our families created. Sadly for too many people this time of year is so hard as they struggle to face the difficulties put before them as a family as they battle Cancer.
“This year’s Grotto at House of Fraser is an amazing opportunity for children and parents from across the area to enjoy the magic of the festive season, and at the same time to support those families as they seek to make children smile again”.
The House of Fraser grotto is a key feature of the city’s Christmas shopping experience and the largest in the city centre. Last year the grotto welcomed almost 10,000 visitors and made over £6k for the charity throughout November and December. It is hoped that the increased involvement from the charity and improved offer within the grotto will see growth in these figures for 2013.
Retail Birmingham, the city centre’s Business Improvement District, has worked in partnership with House of Fraser to design and create the grotto, which comes as part of the organisation’s on-going work to support retailers and operators in the city centre.
Kathryn Neilson-Davis, store manager at House of Fraser Birmingham, said: "We're absolutely thrilled to be working with Help Harry Help Others, which continues to touch so many people both in the region and the wider UK. We’re excited about the addition of Mr Simms Olde Sweet Shoppe and are proud to be supporting local independent retailers through this partnership. The children absolutely loved the magical grotto last year and we look forward to seeing lots of excited little faces again with even more on offer this year.”
The House of Fraser grotto will be open from 10am-6pm Monday to Saturday and 11am-5pm on Sundays from 30 November – 15 December. From 16 December – 23 December the grotto will be open from 10am -7pm Monday to Saturday and 11am-5pm on Sundays and from 11am – 5pm on Christmas Eve.
For all press enquiries, please contact: Kim Stephens on 0121 6162370,
07429 079 398 or firstname.lastname@example.org